REAL at CoreNetOct 26–28

Meet Us
About

REAL transforms enterprise physical presence, anywhere on the planet.

Scale every site with an AI suite that maximizes value, optimizes cost, and brings your teams the impact behind every decision.

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Meet the team
Hila Nir

Hila Nir

Co-Founder & CEO

Hila leads REAL's mission to transform how enterprise real estate teams manage data, documents, and decisions through AI. A seasoned operator with a track record of building products customers love, she brings a rare combination of financial rigor, product instinct, and marketing expertise to everything she builds.

Before founding REAL, Hila spent over twelve years at ZoomInfo, joining as Vice President of Marketing and rising to Chief Marketing & Product Officer. In that role, she led the company's marketing and product organizations through its growth into a publicly traded company serving more than 30,000 customers. Prior to ZoomInfo, she held financial leadership roles at Brooks-Keret and Giza Singer Even, Israel's largest investment banking firm, where she advised major public and private companies.

She holds a CPA designation and a degree from Bar-Ilan University. Hila currently serves as a Board Member at NinjaOne.

Nir Keren

Nir Keren

Co-Founder & CTO

Nir leads the technological vision behind REAL's AI-driven platform for real estate. With a career defined by building high-impact products from the ground up, he brings deep expertise in distributed systems, AI, and scalable software architecture.

Prior to founding REAL, Nir served as CTO of ZoomInfo for over seven years, where he oversaw a global engineering organization and drove the company's product roadmap and technical strategy. His earlier work includes co-founding ONDiGO, a mobile CRM platform that was acquired by Gong.

He holds a B.Sc. in Electrical and Computer Engineering from Ben-Gurion University.

A builder at heart, Nir is passionate about using technology to solve complex, real-world problems and creating products that fundamentally change how industries operate.

Leeron Aran

Leeron Aran

CFO

Leeron brings over 15 years of financial leadership experience spanning M&A, fundraising, and business operations. He has built and scaled finance organizations through periods of rapid growth while helping companies navigate complex strategic and operational decisions.

Before joining REAL, he served as SVP of Finance at Guesty, where he built the finance department from scratch, led five funding rounds totaling $404 million, and supported the company's growth from 30 to over 900 employees.

He began his career at Ernst & Young and holds an MBA from the Recanati Business School at Tel Aviv University.

Score candidate markets on real occupancy cost and model every keep, consolidate, downsize, and expand with the financials attached, before capital is committed.

Scenario impact model widget comparing keep, consolidate, downsize, and expand options for Midtown HQ
Explore the platform

One agent is powerful.
A suite is transformative.

Each REAL agent is an expert in its domain, built to share context and act on what the others know. The more agents work in your portfolio, the more complete each one’s view of it becomes, and the stronger every decision your team makes.

FacilitiesRight issue. Right owner. Right action.Connect asset condition, service history, contracts, work orders and site context to prevent failures and route the work that needs attention.Explore Facilities
ConstructionCatch the gap before it becomes cost.Connect drawings, standards, estimates, bids, scope, contracts and project history from first plan through final cost.Explore Construction
Portfolio StrategyRun the portfolio decision across every location.Combine economics, leases, physical feasibility, operations, market context and external constraints to rank what to do next.Explore Portfolio Strategy
Lease AccountingFrom ASC 842 to every lease-related payment.Maintain lease accounting, validate CAM and rent changes, control payments and trace every calculation back to the governing source.Explore Lease Accounting
Lease AdministrationTurn every lease term into action.Keep rights, obligations, dates, notices and recoveries current across the full lease portfolio, with the governing clause attached to every action.Explore Lease Administration

Initial agents live in two weeks.

Start with one or two high-value workflows, connect the required data and documents, measure the result, then expand across domains.

  • A tailored onboarding for every enterprise.
  • Fitted to how you actually work.
  • Continuous support as your portfolio evolves.
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